I didn't even complete my University Education

I still have a lot to learn - about the business, about music, and about myself. Its exciting.

It's only through listening that you learn, and I never want to stop learning.

I've grown up in motorsport since I was 12 or 13 years of age; I've never been on a management training course.

1) identifying what their customers wanted (to be seen and heard), (2) defining their customers' challenge (that people didn't recognize their hidden genius), and (3) offering their customers a tool they could use to express themselves (computers and smartphones). Each of these realizations are pillars in ancient storytelling and critical for connecting with customers.

The next phase of your marketing should enlighten them about how your products work to solve their problems.

You should enlighten your customers about how your product works to solve their problem.

What I mean is, if we aren't learning, we are forgetting, if we aren't getting smart, we are becoming dull. The latest statistic is that the average American watches 1,456 hours of television a year but only reads three books. So if it's true that readers are leaders, and the more you read the further you advance, then there isn't a lot of competition.

The key is to make your company's message about something that helps the customer survive and to do so in such a way that they can understand it without burning too many calories.

Customers make buying decisions not based on what we say but on what they hear.

Once a customer gets curious about how you can solve their problem, they may come looking for more information. This is where your website comes in.

Never be ashamed of being a learner: Jesus was one at twelve years of age; wen He was found in the temple, He was "sitting in the midst of the teachers, both listening to them, and asking them questions" (Luke 2:46).