All companies have customers. Lucky companies have fans. But the most fortunate companies have audiences.

To successfully work with other people, you have to trust each other. A big part of this is trusting people to get their work done wherever they are, without supervision."‡

Instead, call someone. Write a personal note. If you read a story about a similar company or product, contact the journalist who wrote it. Pitch her with some passion, some interest, some life. Do something meaningful. Be remarkable. Stand out. Be unforgettable. That's how you'll get the best coverage.

Third, show them work often. This is the best way to chip away at a client's natural situational anxiety. Look, they're paying you big bucks for your work, and it's totally natural for them to begin feeling anxious the moment they send you the deposit. So show them what they're paying for.

Last, this great "mountain of friendship" will also become for you a place of refuge.

The world] is not a pretty place; and the only way to keep a footing in it is to fight it on its own terms - and above all, my dear, not alone!

Side by side is most suitable for helping.

Whatever our monument might be, we want it to be public, even if the public is one friend.

You can probably identify your friends' gifts rather quickly

When we recount with our community God's answers to our prayers, we are laying spiritual monuments that we hope will have more endurance than mere stones.

If the temptation hooks our desires, we go public. We confess it to a friend, we confess it to the Lord, we get other people praying for us, we ask for counsel that helps us to see that the Serpent is dangerous. Above all, we remember that God's commands are good. They are intended to bless us.

Imagine how aloneness could gradually be banished.