You can call it God or a conscience, or you can dismiss it as that intuitive knowing we all have as human beings, as living storytellers; but there is a knowing I feel that guides me toward better stories, toward being a better character. I believe there is a writer outside ourselves, plotting a better story for us, interacting with us, even, and whispering a better story into our consciousness.

People are looking for a philosophy they can embody or a series of steps they can take to solve their problems.

Financial advisory may offer "A path to a better future" without realizing that could be confused for a gym, a college, a church, or just about anything else.

It seems like, if you really knew the God who understands the physics of our existence, you would operate a little more cautiously, a little more compassionately, a little less like you are the center of the universe.

Not having a clear call to action is the equivalent of telling customers you don't really believe in your product and don't think that product can solve their problems and change their lives.

Because it is so scatterbrained and has absolutely no charts and graphs, I'm actually quite surprised the Bible sells.

Pave a path for the customer and they will follow it.

There are many ideas within Christian spirituality that contradict the facts of reality as I understand them. A statement like this offends some Christians because they believe if aspects of their faith do not obey the facts of reality, they are not true. But I think there are all sorts of things our hearts believe that don't make any sense to our heads.

If they see your brand as a trustworthy and reliable guide, they will likely engage.

After you have listed the top five excuses, craft a sentence or two that overcomes each objection.

Why? Because the human brain, no matter what region of the world it comes from, is drawn toward clarity and away from confusion.

Providence is the way God leads the man who will not be led.