Branding affects how a customer feels about your brand, while marketing communicates a specific offer.

Starbucks was delivering more value than just coffee; they were delivering a sense of sophistication and enthusiasm about life.

I only say this about the children because I used to believe charming people were charming because they were charming, or confident people were confident because they were confident. But all this is, of course, circular. The truth is, we are all living out the character of the roles we have played in our stories.

A good movie has memorable scenes, and so does a good life.

I couldn't tell the difference between the books they were talking about and their lives, they were just that cool.

Holiness is the habit of being of one mind with God, according as we find His mind described in Scripture. It is the habit of agreeing in God's judgment, hating what He hates, loving what He loves, and measuring everything in this world by the standard of His Word.

Heaven is a prepared place, and those who go to heaven must be a prepared people. Our hearts must be in tune for the business of heaven, or else we would find heaven itself a miserable place to live. Our minds must be in harmony with those of the inhabitants of heaven, or else the society of heaven would soon be unbearable to us.

If you are going to be a winner, you have to acknowledge the truth—it is you who took the actions, thought the thoughts, created the feelings, and made the choices that got you to where you now are. It was you!

When you consistently make better choices you create better habits. These better habits produce better character. When you have better character, you add more value to the world. When you become more valuable, you attract bigger and better opportunities. This allows you to make more of a contribution in your life. This in turn leads to bigger and better results.

Even more exciting is learning that to create the future of your dreams, you need only change your thoughts and vibrations from this day forward.

Life doesn't just happen to you. It's all about choices and how you respond to every situation.

I have learned over the years that whenever one door seemingly closes, another door opens. You just have to keep positive, stay aware, and look to see what it is. Instead of getting upset when things don't unfold as you anticipated, always ask yourself the question "What's the possibility that this is?