We seek out experiences and products that deliver more value, more connection, and more experience, and change us for the better.

Faced with an infinite number of choices, many people pick the market leader.

You don't have to like change to take advantage of it.

You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to you.

It's human nature to be weird, but also human to be lonely. This conflict between fitting in and standing out is at the core of who we are.

We're so obsessed about the risk of shining brightly that we've traded in everything that matters to avoid it.

Marketerii nu realizeaz? lucruri mediocre pentru oameni mediocri. Ei determin? schimb?ri, ?i asta prin normalizarea unor comportamente noi.

Marketers make change. We change people from one emotional state to another. We take people on a journey; we help them become the person they've dreamed of becoming, a little bit at a time.

You have the freedom to change how you spend your day. You can outsource the tasks and find the guts to do emotional labor instead. You can go out on a limb and do what others aren't doing. The most frustrated marketers I know are the ones who take it as a given that because they are in industry x, they have no freedom. And so real estate brokers hustle for listings and do precisely what the other brokers do.

Think for a second about the people you know who are engaged, satisfied, eager to get to work. Most of them, I'll bet, make change. They challenge the status quo and push something forward—something they believe in. They lead.

Try not to get caught up in the echo chamber. That is probably the toughest thing when you are trying to break out and do something original.

This desire for external approval and authority directly undermines your ability to trust yourself, because you've handed this trust over to an institution instead. Now, more and more of us are seeing that it's a fraud. The institutions have no magical powers, as they're regularly proved wrong in their ability to select, to mold, and to amplify human beings who care enough to make change happen.