When we buy a product, we essentially "hire" something to get a job done. If it does the job well, when we are confronted with the same job, we hire that same product again. And if the product does a crummy job, we "fire" it and look around for something else we might hire to solve the problem.

Organizations typically structure themselves around function or business unit or geography—but successful growth companies optimize around the job.

They are always motivated to go up-market, and almost never motivated to defend the new or low-end markets that the disruptors find attractive. We call this phenomenon asymmetric motivation. It is the core of the innovator's dilemma, and the beginning of the innovator's solution.

Every successful product or service, either explicitly or implicitly, was structured around a job to be done. Addressing a job is the causal mechanism behind a purchase. If someone develops a product that is interesting, but which doesn't intuitively map in customers' minds on a job that they are trying to do, that product will struggle to succeed—unless the product is adapted and repositioned on an important job.

Finding Happiness in Your Career The only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. —Steve Jobs

If you work to understand what job you are being hired to do, both professionally and in your personal life, the payoff will be enormous.

I slept and dreamt that life was joy. I awoke and saw that life was duty. I worked—and behold, duty was joy.

I]t is a matter of indifference what a person's occupation is, or at what job he works. The crucial thing is how he works, whether he in fact fills the place in which he happens to have landed. The radius of his activity is not important; important alone is whether he fills the circle of his tasks.

If you want to stay alive, there is only one way: look fit for work.

That would be a glorious life, to addict oneself to perfection; to follow the curve of the sentence wherever it might lead, into deserts, under drifts of sand, regardless of lures, of seductions; to be poor always and unkempt; to be ridiculous in Piccadilly.

I will write, she had said, what I enjoy writing.

Sometimes it seems to me that I shall never write out all the books I have in my head, because of the strain. The devilish thing about writing is that it calls upon every nerve to hold itself taut. This is exactly what I cannot do--