Soon you'll see that it's the work—not the clock—that matters.

It begins with this idea: Your company is a product. Yes, the things you make are products (or services), but your company is the thing that makes those things. That's why your company should be your best product.

You just can't bring your A game to every situation. Knowing when to embrace Good Enough is what gives you the opportunity to be truly excellent when you need to be.

You just can't bring your A game to every situation. Knowing when to embrace Good Enough is what gives you the opportunity to be truly excellent when you need to be. We're not suggesting you put shit work out there. You need to be able to be proud of it, even if it's only "okay." But attempting to be indiscriminately great at everything is a foolish waste of energy.

In fact, for many, the hybrid approach is the right place to start. If you still want people in the office every day, change that requirement to every afternoon instead. Then let your troops have their mornings to themselves. You may be surprised to find out more work gets done this way.

I don't even know what 'working hard' means. If you get to sit behind a desk all day in an air-conditioned room, there's no such thing as hard work.

Southwest—unlike most other airlines, which fly multiple aircraft models—flies only Boeing 737s. As a result, every Southwest pilot, flight attendant, and ground-crew member can work any flight. Plus, all of Southwest's parts fit all of its planes. All that means lower costs and a business that's easier to run. They made it easy on themselves.

You're better off with a kick-ass half than a half-assed whole.

Get the chisel out and start making something real. Anything else is just a distraction.

The number one counter to distractions is interesting, fulfilling work.

A company that is efficiently built around remote work doesn't even have to have a set schedule. This is especially important when it comes to creative work. If you can't get into the zone, there's rarely much that can force you into it. When face time isn't a requirement, the best strategy is often to take some time away and get back to work when your brain is firing on all cylinders.

When good enough gets the job done, go for it. It's way better than wasting resources or, even worse, doing nothing because you can't afford the complex solution. And remember, you can usually turn good enough into great later.