Brands that give customers a voice in a larger narrative add value to their products by giving their customers a deeper sense of meaning.

Storytellers use the guide character to encourage the hero and equip them to win the day.

Jesus does not want us floating through space or sitting in front of our televisions. Jesus wants us interacting, eating together, laughing together, praying together. Loneliness is something that came with the fall.

Article that said in the next five years we will become a conglomerate of the people we hang out with. The article went so far as to say relationships were a greater predictor of who we will become than exercise, diet, or media consumption.

A hero needs somebody else to step into the story to tell them they're different, they're better. That somebody is the guide. That somebody is you.

We think stories are about getting money and security, but the truth is, it all comes down to relationships.

When looking for a guide, a hero trusts somebody who knows what they're doing. The guide doesn't have to be perfect, but the guide needs to have serious experience helping other heroes win the day.

If loving other people is a bit of heaven then certainly isolation is a bit of hell, and to that degree, here on earth, we decide in which state we would like to live.

We didn't become the best of friends, but he was my best friend. By best friend I mean he was the best person for me to talk to. Every time I walked away from a beer or a lunch with him I was, somehow, a more centered person. He never let me control the conversation with distractions. He'd just laugh them off and repeat the question I was running from.

I think it is interesting that God designed people to need other people. We see those cigarette advertisements with the rugged cowboy riding around alone on a horse, and we think that is strength, when really, it is like setting your soul down on a couch and not exercising it. The soul needs to interact with other people to be healthy.

if you surround yourself with people who are strong and positive, you're more likely to see a world full of opportunity and adventure.

There are essentially two things that will make you wise -- the books you read and the people you meet.