Emotional labor is the task of doing important work, even when it isn't easy. Emotional

The best marketers are farmers, not hunters. Plant, tend, plow, fertilize, weed, repeat. Let someone else race around after shiny objects.

It's not time," "Take it easy," "Wait and see," "It's someone else's turn"—none of these stalls are appropriate for a leader in search of change. There's a small price for being too early, but a huge penalty for being too late. The longer you wait to launch an innovation, the less your effort is worth.

Late is the first step to never.

Part of leadership (a big part of it, actually) is the ability to stick with the dream for a long time. Long enough that the critics realize that you're going to get there one way or another . . . so they follow.

If religion comprises rules you follow, faith is demonstrated by the actions you take. When you lead without compensation, when you sacrifice without guarantees, when you take risks because you believe, then you are demonstrating your faith in the tribe and its mission. Of course it's difficult. But leaders will tell you that it's worth it.

A day's work is your chance to do art, to create a gift, to do something that matters.

Quitting creates scarcity; scarcity creates value.

Lean in, back off, but don't do nothing.

Work that matters for people who care is the shortest, most direct route to making a difference.

Never quit something with great long-term potential just because you can't deal with the stress of the moment." Now that's good advice.

But being busy for God and