Quotes from Jason Fried

Emulate drug dealers. Make your product so good, so addictive, so "can't miss" that giving customers a small, free taste makes them come back with cash in hand.

It's a beautiful way to put it: Leave the poetry in what you make. When something becomes too polished, it loses its soul. It seems robotic.

The only way to get more done is to have less to do.

With a small team, you need people who are going to do work, not delegate work. Everyone's got to be producing. No one can be above the work.

We don't want reactions. We don't want first impressions. We don't want knee-jerks. We want considered feedback. Read it over. Read it twice, three times even. Sleep on it. Take your time to gather and present your thoughts—just like the person who pitched the original idea took their time to gather and present theirs.

Any conversation with more than three people is typically a conversation with too many people.

Remind yourself that other people's jobs aren't so simple.

If you are going to do something, do something that matters.

Southwest—unlike most other airlines, which fly multiple aircraft models—flies only Boeing 737s. As a result, every Southwest pilot, flight attendant, and ground-crew member can work any flight. Plus, all of Southwest's parts fit all of its planes. All that means lower costs and a business that's easier to run. They made it easy on themselves.

A lot of companies have a similar front-of-house/back-of-house split. The people who make the product work in the "kitchen" while support handles the customers. Unfortunately, that means the product's chefs never get to directly hear what customers are saying. Too bad. Listening to customers is the best way to get in tune with a product's strengths and weaknesses.

If you can't fit everything in within the time and budget allotted then don't expand the time and budget. Instead, pull back the scope. There's always time to add stuff later — later is eternal, now is fleeting.

Stress is passed from organization to employee, from employee to employee, and then from employee to customer.